![]() Though this is not an exact science, we’ve found that if you can keep on top of those items, it will minimize your Search Lost IS (Rank). There are multiple factors that go into this number and some of the biggest ones that we’ve learned make a difference are CTR %, top of page bidding, ad copy to keyword relevancy, and quality of the landing pages. Search Lost IS (Rank) is the percentage of Lost Impression Share your campaign is experiencing when the search engine thinks you could be giving a better experience to the person doing the actual searching. The first one is Search Lost IS (Rank), and the second one is Search Lost IS (Budget). There are two statistics that can indicate why you’re missing out on 30,000 impressions. What are the reasons I’m not maximizing my campaigns? in order to accomplish reaching more potential customers.Ģ. This also tells us that if we want more potential than an additional 30,000 impressions, we should add some additional keywords, ad groups, campaigns, geography, etc. How much more is available to me, and what is my potential opportunity?īy using the equations shown above, we can see in the example that we’re missing out on 30,000 impressions that the search engines deemed eligible to us.
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